I co-founded my first business with nothing. No funding, no safety net and about thirty grand in debt. That business became 4Ps Marketing: 150 people, global clients, acquired by a French listed group. Then I did it again. The Happiness Index is now an eight figure SaaS business and I am still the joint largest shareholder.
Along the way I have had the privilege of working on strategy for some of the most recognised brands in the world. Nike, Nissan, Experian, Accor Hotels, Selfridges, Gymshark and others. I even pitched at Apple's HQ once. We did not win. But we were in the room.
I work incredibly hard, but I have never really done more than forty hour weeks. A lot of entrepreneurs love to show off sixty, seventy, eighty hour weeks. But life is about living and having balance. I am proud of what I have built. But I am more proud that I have been a mainstay in my children's lives every step of the way. That balance is everything to me.
Right now I am all in on two companies. Discover.d started because of my son Henry. Watching him become an academy footballer at 8 years old only to then be rejected at 11 despite having real ability made me realise there was no system in place to help young athletes everywhere. As an entrepreneur, it felt like my destiny to fix it, and we are just getting started. PondHop is the agency, born from my roots in performance marketing whilst combining true creativity and strategy, run by a lean but brilliant team doing epic work for challenger brands.
