Fractional CMO · Two Exits · £10M+ Built

You're brilliant at what you do. Your pipeline doesn't show it.

I build marketing engines for businesses that are brilliant at what they do, but stuck when it comes to growth. I've done it twice from scratch. Now I do it for you.

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Brands I've worked with

NikeNissanGymsharkSelfridgesExperianAccor HotelsVivienne WestwoodNikeNissanGymsharkSelfridgesExperianAccor HotelsVivienne Westwood

What I Do

Most business leaders treat marketing as advertising. I treat it as an asset.

Cold outreach, siloed paid ads, disconnected campaigns. That's the old funnel. It's expensive, slow, and it puts you at the mercy of an algorithm.

I flip it. I start with your warmest asset: the customers who already love you. I turn their results into case studies, referrals, and reputation. Then I build the system that makes that engine run without you.

The result? Consistent, qualified leads from people who already want to trust you before they've spoken to you.

For businesses ready to add paid media to their engine, I own PondHop Digital — the performance marketing accelerator that plugs directly into the strategy.

Customer Advocacy Engine

Your happiest customers are your best salespeople. Most B2B businesses never ask them. I build the system that does, capturing case studies, video proof and referral loops that turn satisfaction into pipeline.

Reputation-Led LinkedIn

Your LinkedIn is either working for you or it's not. I make it work, positioning you as the obvious choice in your category and attracting inbound from the right people.

The Predictable Engine

Once the warm foundation is built, we add fuel. Strategic paid search through a trusted partner network, so your system compounds instead of stalling.

I operate at a strategic level, building the plan, defining the priorities, and making sure nothing gets wasted. I can get my hands dirty when needed, but I'm at my most effective when there's a team to lead and a clear engine to run.

Proof

What this looks like in practice.

Customer Advocacy Engine

A fast-growing payments business with over 1,000 customers and no marketing function.

The situation

They had 1,000 happy customers and were doing zero marketing. Their entire growth came from their sales team. They were leaving a mountain of trust on the table.

What we built

A full customer advocacy engine.
50+ case studies capturing real customer results.
Video testimonials repurposed across every channel.
A referral system turning happy customers into warm introductions.
Paid search layered on top to amplify what was already working.

The outcome

A marketing asset they own forever. Leads that arrive pre-sold. A business that no longer depends on the sales team hunting every single deal.

Fractional CMO · Lead Engine Build

A challenger brand communications agency rebuilding its new business pipeline.

The situation

The founder was exceptional at delivery but had no repeatable way to generate leads. Every new project meant going back into hunter mode: pitching from scratch, chasing cold prospects, burning time.

What we built

A complete marketing repositioning.
A relaunched proposition with a sharp value message.
An event and content strategy that leveraged the existing network.
A LinkedIn presence that attracts rather than chases.
A system that generates warm opportunities on repeat.

The outcome

A leadership team that spends less time hunting and more time choosing which clients to take on.

Before working with Chris and his team, everyone told me I was right, but Chris challenged me deeply on our positioning. The results are amazing. We aren't just seeing more leads, we are seeing the right leads.

Founder, Change Consulting Business

After six years of spinning our wheels, Chris implemented a strategy that actually works. We finally have laser-like focus and no more fear of being all things to all people.

Female Entrepreneur, Retail and Hospitality

How It Works

Three phases to a marketing engine that runs without you.

This isn't a retainer where I send you reports. It's a build-out. The phases are sequential, but the pace flexes to your business. Some businesses need three months, others need six. By the end, you own something that works.

Phase 1

Diagnose & Position.

We start by understanding exactly where your growth is breaking. I audit your current position, sharpen your value proposition, and identify your warmest lead opportunities. No fluff. No 40-page decks. Just clarity.

Phase 2

Build the Engine.

Customer advocacy assets. LinkedIn positioning. Content that attracts. The infrastructure of a marketing engine your business has probably never had.

Phase 3

Fuel & Compound.

Strategic paid media through trusted partners. Referral systems. The repeatable playbook your team can execute without me in the room. Some clients complete all three phases in 90 days. Others take longer. The engine gets built either way.

"I work with a maximum of 3 clients at any one time. This is not a volume game. If we're a fit, you'll know by the end of our first call."

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How It Gets Done

Some clients need a strategist. Others need the whole team. I bring both.

Most businesses don't need another agency. They need one person who understands the full picture, takes complete ownership of the outcome, and knows exactly who to call when more firepower is needed.

I start with the diagnosis. I build the strategy. Then depending on what you need, I either lead your existing team or I assemble the right specialists around me — brand, creative, performance marketing, content — and lead them on your behalf. You get one point of accountability, not five different suppliers pulling in different directions.

"You brief me once. I handle the rest."

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Investment

You're not buying my time. You're buying an asset.

One client didn't pay me for days worked. They paid me for 50+ case studies they'll use for years. Another didn't pay me for advice. They are investing in a recurring LinkedIn strategy that ignites their existing universe, reconnecting with people who already know them, already trust them, and are far more likely to say yes.

That's how I think about this engagement. At the end, you own something real.

Fractional CMO engagements typically start at £3,500/month for a one-day-per-week commitment.

Most engagements run 3–6 months, with some clients choosing to continue on a lighter retainer once the engine is built.

Ventures

What I've built. What I'm building.

4Ps Marketing

Co-founded 2008 · Acquired 2016 · Exited 2018

The day we sold 4Ps Marketing to Artefact SA.

Built from two people in London to a 150-strong performance marketing agency with clients including Gymshark, Selfridges, Audi, Vivienne Westwood and Nissan. Acquired by French-listed group Artefact SA in a multi-million-pound deal. Post-acquisition, helped grow the group from 600 to 1,000+ employees.

The Happiness Index

Co-founded · 8-figure valuation · Active shareholder

Award-winning team, platform and funding milestones.

Born from a simple question asked of an agency team: "How happy are you?" That question became a SaaS platform with 20+ neuroscience-based surveys, real-time sentiment analysis, and 1 million responses per month. I remain joint-largest shareholder.

PondHop

Co-owner · Active

A challenger brand marketing agency for businesses who refuse to look like everyone else in their category. Integrated growth across paid media, SEO, CRO and brand. My equity partner.

Coming Soon

Founder · In development

A tech-sport business currently seeking funding. More to come.

I've been where you are.

I co-founded my first business with nothing: no funding, no safety net, £30k in debt. That business became 4Ps Marketing: 150 people, global clients, acquired by a French-listed group.

Then I did it again. The Happiness Index is now an 8-figure SaaS business and I'm still the joint-largest shareholder.

Along the way, I've had the privilege of working on strategy for some of the world's most recognised brands: Nike, Nissan, Experian, Accor Hotels, Selfridges, Gymshark, and others. I even pitched at Apple's HQ once. We didn't win. But we were in the room.

I'm not a consultant who studied growth. I've lived it. The chaos, the cash flow stress, the moment things click, and the feeling of building something that outlasts you.

Now I help founders, MDs and growth-stage leadership teams who are where I was: brilliant at what they do, building something real, but without the marketing engine to match their ambition.

Work With Me

Let's find out if we're a fit.

A discovery call is 30 minutes. I'll ask about your business, your current lead situation, and where you're stuck. If I can help, I'll tell you how. If I can't, I'll tell you that too.

No pitch deck. Just a direct conversation.