Strategic Advisor · Two Exits · £10M+ Built

You're brilliant at what you do. Your pipeline doesn't show it.

I engineer marketing systems for businesses that are brilliant at what they do, but stuck when it comes to growth. I've done it twice from scratch. Now I do it for you.

Book a Free Discovery Call See How It Works

Brands I've worked with

NikeNissanGymsharkSelfridgesExperianAccor HotelsVivienne WestwoodNikeNissanGymsharkSelfridgesExperianAccor HotelsVivienne Westwood

What I Do

Most businesses treat marketing like an occasional workout. I build it like a habit.

Chase the latest tactic for a month, do an hour here and there, then wonder why nothing's changed. You wouldn't expect one gym session a week to transform your body. Marketing works the same way.

I flip it. I start with your warmest asset: the customers who already love you. I turn their results into case studies, referrals, and reputation. Then I build the system that makes that engine run without you.

The result? Consistent, qualified leads from people who already want to trust you before they've spoken to you.

Customer Advocacy Engine

Your happiest customers are your best salespeople. Most B2B businesses never ask them. I build the system that does, capturing case studies, video proof and referral loops that turn satisfaction into pipeline.

Reputation-Led LinkedIn

Your LinkedIn is either working for you or it's not. I make it work, positioning you as the obvious choice in your category and attracting inbound from the right people.

The Predictable Engine

Once the warm foundation is built, we add fuel. Strategic paid media and SEO through PondHop, so your system compounds instead of stalling.

Whatever the scale, you get one accountable lead, not a committee of suppliers pulling in different directions. Sometimes that's just me. Sometimes it's me leading a full team. Either way, I make sure nothing gets wasted.

Proof

What this looks like in practice.

Customer Advocacy Engine

A fast-growing payments business with over 1,000 customers and no marketing function.

The situation

They had 1,000 happy customers and were doing zero marketing. Their entire growth came from their sales team. They were leaving a mountain of trust on the table.

What we built

A full customer advocacy engine.
50+ case studies capturing real customer results.
Video testimonials repurposed across every channel.
A referral system turning happy customers into warm introductions.
Paid search layered on top to amplify what was already working.

The outcome

A marketing asset they own forever. Leads that arrive pre-sold. A business that no longer depends on the sales team hunting every single deal.

Fractional CMO · Lead Engine Build

A challenger brand communications agency rebuilding its new business pipeline.

The situation

The founder was exceptional at delivery but had no repeatable way to generate leads. Every new project meant going back into hunter mode: pitching from scratch, chasing cold prospects, burning time.

What we built

A complete marketing repositioning.
A relaunched proposition with a sharp value message.
An event and content strategy that leveraged the existing network.
A LinkedIn presence that attracts rather than chases.
A system that generates warm opportunities on repeat.

The outcome

A leadership team that spends less time hunting and more time choosing which clients to take on.

Before working with Chris and his team, everyone told me I was right, but Chris challenged me deeply on our positioning. The results are amazing. We aren't just seeing more leads, we are seeing the right leads.

Founder, Change Consulting Business

After six years of spinning our wheels, Chris implemented a strategy that actually works. We finally have laser-like focus and no more fear of being all things to all people.

Female Entrepreneur, Retail and Hospitality

How It Works

Three phases to a marketing engine that runs without you.

This isn't a retainer where I send you reports. It's a build-out. The phases are sequential, but the pace flexes to your business. Some businesses need three months, others need six. By the end, you own something that works.

Phase 1

Diagnose & Position.

We start by understanding exactly where your growth is breaking. I audit your current position, sharpen your value proposition, and identify your warmest lead opportunities. No fluff. No 40-page decks. Just clarity.

Phase 2

Build the Engine.

Customer advocacy assets. LinkedIn positioning. Content that attracts. The infrastructure of a marketing engine your business has probably never had.

Phase 3

Fuel & Compound.

Strategic paid media through trusted partners. Referral systems. The repeatable playbook your team can execute without me in the room. Some clients complete all three phases in 90 days. Others take longer. The engine gets built either way.

Investment

Three ways to work together.

Wherever you are on the journey, and whatever the budget, there's a way in.

Use my experience to sharpen your thinking.

Think of this as an informal board seat. You already have a team that can execute. What you need is someone outside the business who can challenge your thinking, sharpen your priorities, and keep you honest about what's actually moving the needle. We meet monthly or quarterly, depending on what the business needs.

Best for: Leadership teams with capability who need outside challenge.

Budgets start from £1,000 per month.

Enquire About Advisory

Get me in to build the engine, hands-on.

A fast-growing payments business didn't pay me for days worked. They paid me for 50+ case studies they'll use for years. This is hands-on. I build the customer advocacy engine, the LinkedIn positioning, and the lead generation system your business doesn't have yet.

Best for: Businesses without a marketing function, ready to build one.

Budgets start from £4,000 per month.

Enquire About Fractional CMO

For ambitious brands ready to make a real impact.

This is the full team. Strategy, brand and creative, performance marketing and SEO, all integrated under one accountable lead. You brief once. The right specialists get assembled around you. This is for businesses serious about a step change, not incremental improvement.

Best for: Ambitious, well-funded businesses ready to invest properly in growth.

Budgets start from £10,000 per month.

Enquire About Growth Partner

Ventures

What I've built. What I'm building.

4Ps Marketing

Co-founded 2008 · Acquired 2016 · Exited 2018

The day we sold 4Ps Marketing to Artefact SA.

Built from two people in London to a 150-strong performance marketing agency with clients including Gymshark, Selfridges, Audi, Vivienne Westwood and Nissan. Acquired by French-listed group Artefact SA in a multi-million-pound deal. Post-acquisition, helped grow the group from 600 to 1,000+ employees.

The Happiness Index

Co-founded · 8-figure valuation · Active shareholder

Award-winning team, platform and funding milestones.

Born from a simple question asked of an agency team: "How happy are you?" That question became a SaaS platform with 20+ neuroscience-based surveys, real-time sentiment analysis, and 1 million responses per month. I remain joint-largest shareholder.

PondHop

Founder & CEO · Active

A challenger brand and performance marketing agency for businesses who refuse to blend in. Brand strategy, paid media and SEO, integrated under one roof with no hand-offs between teams. Built on a simple equation: Brand × Performance = Growth.

A Talent Discovery Platform

Founder · Top Secret

A sports tech venture with huge potential. Funding campaign launching July 2026. Want to find out more? Get in touch.

I've been where you are.

I co-founded my first business with nothing: no funding, no safety net, £30k in debt. That business became 4Ps Marketing: 150 people, global clients, acquired by a French-listed group.

Then I did it again. The Happiness Index is now an 8-figure SaaS business and I'm still the joint-largest shareholder.

Along the way, I've had the privilege of working on strategy for some of the world's most recognised brands: Nike, Nissan, Experian, Accor Hotels, Selfridges, Gymshark, and others. I even pitched at Apple's HQ once. We didn't win. But we were in the room.

I'm not a consultant who studied growth. I've lived it. The chaos, the cash flow stress, the moment things click, and the feeling of building something that outlasts you.

Now I help founders, MDs and growth-stage leadership teams who are where I was: brilliant at what they do, building something real, but without the marketing engine to match their ambition.

Work With Me

Let's find out if we're a fit.

A discovery call is 30 minutes. I'll ask about your business, your current lead situation, and where you're stuck. If I can help, I'll tell you how. If I can't, I'll tell you that too.

No pitch deck. Just a direct conversation.